We have just spent Father`s Day.

     “I know I can’t be the only person to notice it, but doesn’t it seem that there’s a fantastic amount of marketing and attention driven towards mothers, and very little devoted to fathers? It’s almost like the role of fathers has been completely dismissed, which is odd when contrasted with the incredible amount of noise that has been broadcast about “family values.” Beyond the obvious thing about “family values” really only amounting to censorship of what the anti-intellectuals don’t like because it offends their delicate little sensibilities and avoiding the responsibility of simply changing the channel, the value of the father within the family unit is that the father completes the family unit. Hopefully, this father’s day Daddy will start to get the kind of press that he deserves, and he had better get the big piece of chicken.”said Peter Stone.

     That us talk about the gift card in USA.The most popular gift for Dads—and often the only one he’ll get—is a greeting card. All told, an estimated 110 million cards are sent on Father’s Day, according to the greeting card company Hallmark.

     This makes Father’s Day the fourth largest card-sending holiday in the U.S., behind Mother’s Day (162 million), Valentine’s Day (192 million), and Christmas (2.1 billion).

     Fifty percent of Father’s Day cards are purchased for dads and another 20 percent for husbands. The remaining 30 percent fall into a broad “other” category, according to Deidre Mize, a Hallmark spokesperson.

     “It might be someone who served as a father role. Or it could be a stepdad. … ” she said. The Father’s Day card business, according to the retail federation, will ring up about $780 million this year.

     Tip:Father’s Day traces its origins to Spokane, Washington, where Sonora Smart-Dodd was one of six children being raised by a single dad.

     Inspired by a Mother’s Day sermon she heard at church, she wanted to honor her father. So, she encouraged local churches to institute the first Father’s Day observance in 1909.

     The idea caught on, and Hallmark started printing Father’s Day cards in the 1920s, Mize said.

     In 1972, U.S. President Richard Nixon formally declared Father’s Day as the third Sunday in June.

     Gilbert Cote, the University of Massachusetts psychologist, noted that U.S. President Bill Clinton in 1994 launched a gender neutral “Parent’s Day” on the last Sunday in July.

     “Ultimately, Parent’s Day did not take off as people had probably hoped and expected,” she said. “And that makes perfect sense to me, because Mother’s Day and Father’s Day have such commercial appeal.”